How to Impress Buyers Through Home Staging

Alex Levy

When it comes to selling your beloved home for higher offers, first impressions are crucial. That's why home staging has become an essential step in any successful and streamlined selling journey.
Home staging is the process of preparing a house for success on the market by enhancing its appeal to potential buyers. It involves decluttering all rooms, cleaning thoroughly, repairing as needed, and arranging furniture and accessories to showcase the property's best features. In this article, we'll explore the best ways to impress buyers through expert home staging, using before and after examples, home styling tips, and staging ideas for specific areas of the house.

Why is home staging important?

According to the National Association of Realtors, home staging can increase the sale price of a house by up to 20% and decrease its time on the market. These statistics prove that home staging is not just an added expense but an investment that can pay off in the long run. Moreover, home staging helps potential buyers visualize themselves living in the house and can create an emotional connection that leads to a faster sale.

Before and after: some ideas!

The difference between a well-staged property and a bad home staging job can be striking. Let's look at some before and after examples of home staging to see how effective it can be.
Before: A cluttered living room with outdated, unorganized furniture and no clear focal point.
After: A staged living room with neutral furniture, a rug, and artwork that create a cohesive look and a sense of spaciousness.
Before: A messy and cluttered bedroom with mismatched bedding and too many accessories distracting the viewer.
After: A well-staged bedroom with a neutral color palette, crisp white bedding, and a few carefully chosen accessories.
Before: A drab and outdated kitchen with cluttered countertops and no storage solutions.
After: A staged kitchen with freshly painted cabinets, a neutral color scheme, and smart storage solutions that make the space feel more functional, spacious, and inviting.
Doesn’t that sound better?

Home styling tips

To create a more inviting and attractive space, these are a few home staging tips you should follow:
  • Declutter: The first step in home staging is to declutter and remove all personal items. This includes family photos, excess furniture, sports trophies, diplomas, and any clutter that could distract buyers from seeing the house's true potential.

  • Clean: A clean house is essential for creating a positive overall impression on your buyers. Thoroughly clean the entire house, including carpets, floors, ceiling fans, and bathrooms. Also, pay attention to the little details like windows, light switches, and doorknobs.

  • Repair: Fix any broken or damaged items, such as leaky faucets, chipped paint, or cracked tiles. Buyers will notice these flaws and may be turned off by them.

  • Neutralize: To appeal to a broader range of buyers, use a neutral color palette and minimal decor. This will help potential buyers visualize themselves in the space and create a sense of roominess and openness.

  • Accessorize: Add some finishing touches like pillows, artwork, and fresh flowers to create a warm and inviting atmosphere. However, be careful not to overdo it, as too many accessories can make the space feel cluttered.

Staging ideas for specific areas of the house

While staging the entire house is important, certain areas of the home require extra attention to make them stand out. Here are some staging ideas for specific areas of the house:
  • Kitchen: The kitchen is often considered the heart of the home, so it's important to showcase it in the best possible way. Make sure the countertops are clutter-free, and add some stylish accessories like a fruit bowl or a cookbook. Use fresh flowers or a colorful curtain to add a sense of personality.

  • Bedroom: The bedroom should be a peaceful and relaxing space. Use neutral bedding, fluffy pillows, and soft lighting to create a cozy atmosphere. Add a few decorative items, like a vase of flowers or a scented candle, to create a welcoming ambiance.

  • Living room: The living room is where buyers will imagine spending most of their time, so it's important to make it look spacious and comfortable. Arrange the furniture in a way that creates conversation areas and highlights any unique features, like a fireplace or a wide window. Use pillows, a cozy rug, and a few decorative items to add texture and color to the space.

  • Curb appeal: The first thing potential buyers will see is the exterior of your home. Make sure you’ve removed any clutter like children’s bicycles, gardening equipment, Christmas decor, or full trash bins. Add some color with potted plants or flowers on the porch or along the walkway, and put a cheery welcome mat in front of the door.

Team up with a home stager

While home staging is an important step in the selling process, not everyone has the skills or experience to do it effectively. That's where a professional home stager comes in. A home stager is a trained expert in home styling and can help transform a house into a buyer's dream home. When choosing a home stager, consider their portfolio, experience, and references. Look for someone who has experience in staging homes similar to yours and can work within your budget.
Home staging is an essential step in the selling process that can increase a house's sale price and decrease its time on the market. By following the tips and ideas outlined in this article, you can impress buyers and make your property stand out from the competition.

Ready to get started?

If you’d like some suggestions on effective home staging, or if you’re ready to list your home, reach out to the experts at the Levy Real Estate Group. This highly experienced team will help you make the right decisions every step of the way and can assist you with their expertise in home staging so you can sell your Central Valley home for top dollar. 

*Header photo courtesy of Shutterstock


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